Car buying can be very confusing when dealing with customer cash and dealer incentives. Most car manufacturers provide consumers with cash-back rebates, low-interest financing and special leasing offers to motivate dealers to sell and stimulate new car sales.



Some manufacturers also provide dealerships with "Marketing Support" or "Dealer Cash" which may or may not passed on to the customers. If you're aware of any dealer incentive that's being offered, you may be able to use that knowledge to negotiate an even lower purchase price for your new car.



Finally, dealer incentives should not be confused with dealer holdback. Dealer holdback is a percentage of the vehicle's MSRP or invoice price (usually between 2~3 %) that manufacturers return to dealers quarterly in order to defray operating expenses.



Manufacturers send out the incentive announcements to all franchises via fax as it becomes available. New car incentives are usually released in the beginning of each month and customer must take delivery of the new vehicle prior to the expiration date.



There are many online sources to view and compare the latest cash rebates and factory finance rates being offered. We have selected a few good ones for your research.

*ref link:
http://www.autosbargain.com/index.php?option=com_weblinks&catid=2&Itemid=57